You are to consider yourself as a consultant to McDonald’s. Your role as an external change agent is to help your client Read More
select any AUSTRALIAN organisation then prepare and present a persuasive report to management Read More
The Case Study Analysis is an individual assessment task that requires students to apply consumer behaviour theories to analyse and solve real-world marketing problems. Read More
Read the case study “Building a Culture for Inclusion at Microsoft” in Chapter 15 of our text. Read More
